The Italian Embassy in Tel Aviv celebrated the ninth edition of Italian Design Day in collaboration with the Israel-Italy Chamber of Commerce, the Ellita Living showroom and Cattelan Italia with an event dedicated to the excellence of Italian furniture and architecture in Israel. This was reported in a note from the embassy. With Cattelan Italia, one of the most renowned Italian companies in the world, a cross-section of the history of Italian design was recounted, through the company's ability to make and the close relationship with its designers, interpreters of the values and needs of contemporary living. The opening speeches were followed by a conversation between Israeli architects Sandra Haliva, Lionel Nabeth and Alice Lidowski focused on Made in Italy and the essence of Italian "furniture design" in Israel. The Italian Design Day confirms, also for the past year, the value of Italian exports to Israel in the furniture sector and the role of design and creativity on a commercial and cultural level in relations between Italy and Israel. "It is with great pleasure that we celebrate Italian design in Israel," said the Deputy Chief of Mission of the Italian Embassy in Israel, Massimo Baldassarre, "and the unmistakable Italian style that blends tradition, innovation and craftsmanship, with a series of events dedicated to Italian design as beauty capable of generating value and daily well-being.
The Italian Cultural Institute in Tel Aviv simultaneously hosted a lecture by Alon Rotman, a young Israeli industrial designer with a profound knowledge of Italian design, who took the audience on a journey through the most iconic productions of Italian design after World War II. The meeting explored the historical and cultural reasons that made the impetuous development of industrial design possible in Italy, redefining everyday life and modifying the domestic landscape. The initiatives will continue throughout the week with two more online lectures by designer Alon Rotman and a discount campaign by the Ellita Living showroom on 'Made in Italy' products.
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